The economic success of the licensing of television licenses has opened up the appetite of the government and other licensing cases. A forgotten market that has been temporarily licensed for years is gambling.
From 2011, with 4002 / 2011, the betting market is moving through 24 temporary licensed companies plus OPAP. Every year many licensing scenarios are heard but none have progressed. Food for the end of this torment was given by the successful licensing process of television licenses a few days ago, where it brought twice as much profit to the state than originally planned. Some people automatically assumed that if they apply the same way to the licenses for the internet gambling, they will make about 200 million euros!
First of all, having achieved a process in a field does not mean that it will succeed in another! But before we get to that we have some questions:
- will the license be with an unlimited number or for a certain number of licenses?
- who will judge how many licenses the Greek market raises when the calculations so far all these years are constantly falling apart from reality?
- Will 24s be auctioned or will others not belong to 24?
- OPAP will apply for a license?
- whether or not half of the 200 Euros are budgeted from the licensing that predict what will happen?
- on each license how many companies can work?
- taxation 35% in Gross Profit it will remain;
- will the headquarters, technological equipment etc. be licensed to be in Greece?
there will be a white list instead of blacklist;
Certainly, we can think of dozens of other questions, but because it is difficult to answer, we will note that since we are closer than ever to ending the definitive licensing of the gambling market, the key is the managers who will handle the whole argument to heal open wounds , to close serious issues and then to better evaluate the economic side of the process so that even less money is gathered from the competition if the new legislative framework they are preparing is the serious ones will earn multiple profits due to the healthy growth of this industry.
Serious investments based on reality always bring profits. So it's time to see the right numbers and not the numbers that suit us to see.
