The Italian team has sold 29.300 durable and triple jerseys compared to last year. The enormous cost of transcription and the expectations for larger sponsorships.
Cristiano Ronaldo's capabilities in the field have helped Juventus lead the Italian Serie A. But out of the stadium, one of the oldest teams in the country hopes that his reputation will lead him to the top of the financial tables.
Juventus wants to reduce the gap that separates her from its richest rivals Premier League. As the Italian championship is about to enter the Christmas season, there are reasons to believe it will work in both areas.
Ronaldo's name was first heard about Juventus in July. The team has already sold 29.300 lasting, despite their increase by 30%. Another positive sign is that in the last three months he has sold as many jerseys he sold last year.
A group that had 55 million followers on social networks now 70 million. Meanwhile, only Ronaldo has 148 million followers at Instagram. These figures excite the sponsors.
This is extremely good for Juventus. He was always behind in sponsorship agreements. The company earns 40 million from sponsorship agreements with Adidas and Jeep, according to IMI Bank. Compare the number with the 156 million Euros earned by the Manchester United Premier League.
These two agreements expire on 2020-21. Juventus is in a better position to negotiate more favorable terms. It should not be surprising that the team's share, although located lower than the record-level, has about doubled the value of this year. From next month, the biggest liga teams will be included in the blue chips index.
However, the strategy with Ronaldo also has a risk. Remove the gold wrapper and what is left is one 33thouse player. How long can he still perform in the court? There are also risks that have to do with the team's reputation after recent rape charges. He has denied them. The team supported him.
At the same time, fewer people see Serie A. The revenue of 2 billion eurothe 2016-17 period was one-third of the English Premier League, which has higher TV rights. Until June, Juventus had losses 19,2 million in the year 500 million in revenue. The 100 million euros he gave for Ronaldo will sink Juventus even deeper into the red. But the game is not over.
Larger sponsorships and higher ticket revenue will determine the outcome in the last minutes of the game.
Copyright The Financial Times Limited 2017. All rights reserved.
Source: https://www.euro2day.gr/ftcom/ftcom_gr/article-ft-gr/1653292/h-gioyventoys-kai-o-grifos-ths-ependyshs-ston-rona.html
Cristiano Ronaldo's capabilities in the field have helped Juventus lead the Italian Serie A. But out of the stadium, one of the oldest teams in the country hopes that his reputation will lead him to the top of the financial tables.
Juventus wants to reduce the gap that separates her from its richest rivals Premier League. As the Italian championship is about to enter the Christmas season, there are reasons to believe it will work in both areas.
Ronaldo's name was first heard about Juventus in July. The team has already sold 29.300 lasting, despite their increase by 30%. Another positive sign is that in the last three months he has sold as many jerseys he sold last year.
A group that had 55 million followers on social networks now 70 million. Meanwhile, only Ronaldo has 148 million followers at Instagram. These figures excite the sponsors.
This is extremely good for Juventus. He was always behind in sponsorship agreements. The company earns 40 million from sponsorship agreements with Adidas and Jeep, according to IMI Bank. Compare the number with the 156 million Euros earned by the Manchester United Premier League.
These two agreements expire on 2020-21. Juventus is in a better position to negotiate more favorable terms. It should not be surprising that the team's share, although located lower than the record-level, has about doubled the value of this year. From next month, the biggest liga teams will be included in the blue chips index.
However, the strategy with Ronaldo also has a risk. Remove the gold wrapper and what is left is one 33thouse player. How long can he still perform in the court? There are also risks that have to do with the team's reputation after recent rape charges. He has denied them. The team supported him.
At the same time, fewer people see Serie A. The revenue of 2 billion eurothe 2016-17 period was one-third of the English Premier League, which has higher TV rights. Until June, Juventus had losses 19,2 million in the year 500 million in revenue. The 100 million euros he gave for Ronaldo will sink Juventus even deeper into the red. But the game is not over.
Larger sponsorships and higher ticket revenue will determine the outcome in the last minutes of the game.
Copyright The Financial Times Limited 2017. All rights reserved.
Source: https://www.euro2day.gr/ftcom/ftcom_gr/article-ft-gr/1653292/h-gioyventoys-kai-o-grifos-ths-ependyshs-ston-rona.html
